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LUCYLOVESTHIS

LucyLovesThis is a small design studio in Brixton, South London. Lucy hand-draws designs inspired by things she loves; and she really loves type, an obsession that flourished during her career as a designer in the publishing industry. Her products all use type in one way or another, be it to create a map or simply in the detail of one letter. The brand is best known for its London alphabet - artworks made up of intricate illustrations, monochrome typography and contain the landmarks and icons that celebrate each place. The range began with the Brixton “B” and was so popular that a whole alphabet followed, chosen based on demand, while much of the content was crowd-sourced from the LucyLovesThis blog. The collection now features over 160 different letters. All products are made and printed in Britain